About GET IT
GET IT is the easiest way to get and share mobile apps.
GET IT Mobile provides a complete engagement and user acquisition platform allowing mobile app developers and publishers to deliver mobile apps from anywhere, efficiently expand their reach with performance based GET IT app marketing campaigns, and measure the results from initial engagement to install to ongoing usage.
Performance based GET IT app marketing campaigns drive targeted, high-value app installs for iOS and Android apps. GET IT efficiently increases search marketing effectiveness by dynamically generating highly optimized search keyword and ad combinations.
The analytics included with the GET IT platform provide clear visibility into how well users are connecting to an app from each marketing placement and even includes metrics such as user location, phone model, and wireless carrier. Additionally, when using GET IT's Track-Beyond-Install, app publishers can track through to conversion (i.e. install) from any type of marketing as well as track customer value with usage metrics like starts, in-app purchases, etc.
The foundation of the GET IT® platform makes connecting an app publisher's audience to their apps a snap. GET IT delivers apps from any online or offline marketing channel to any mobile device, regardless of carrier, platform, app store or delivery method. GET IT is device-agnostic and has been tested and validated on over 1,500 devices,including all leading smart phones, tablets, and most popular feature phones.
GET IT is used by major entertainment and media properties and was created by the brains behind Google Earth and funded by Javelin Venture Partners.
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The Team
Christopher Tanner, CEO
Probably best known as the creator of the product vision and technology now known as Google Earth, Chris is considered one of the world's foremost experts on advanced graphics software architecture. As GET IT Mobile's Chief Executive and Chief Architect, Chris provides the company with vision and leadership. Previously, Chris was the founder and Chief Architect at Intrinsic Graphics and a key performer in Silicon Graphics' Advanced Systems Division. Chris graduated Magna Cum Laude from Princeton University with a BSE in Computer Science.
LinkedIn
Steve Gleitsmann, President
Steve has been involved with technology ventures in the United States and Europe for over 16 years. As GET IT Mobile's President, Steve is responsible for the company's business operations and corporate affairs. His prior roles include Director of Business Development and licensing at Intrinsic Graphics, General Manager at Metabyte, and co-founder and Managing Director of Indigo Systems GmbH (now Medifox GmbH & Co KG.), a thriving software firm in Hanover, Germany. Educated as an electrical engineer in his hometown of Hamburg, Germany, Steve relocated to the USA in 1997.
LinkedIn
Mike Vann, VP of Business Development
At the forefront of branded interactive media since 1999, Mike has helped some of the world's leading brands expand to the digital and mobile realms. As GET IT Mobile's VP of Business Development, Mike oversees all of the company's customer acquisition efforts. Prior to GET IT Mobile, Mike held senior sales and business development positions at both startups and Fortune 500 companies, including iPhone Skyworks Interactive, the National Football League, and the New York Times. When he's not tirelessly working for his clients, Mike likes to ski, run, and sail.
LinkedIn
Rory Mather, VP of Product Development
Rory has over a decade of experience in interface design, software development, process development, and management. At GET IT Mobile, Rory is responsible for the company's product development and user experience. Prior to GET IT Mobile, he was Lead Interface Designer at Caresoft, Inc., Chief Architect at AsiaMD, Senior Consultant with Bay Area consultancy MW2 Consulting, where he worked closely with Fortune 500 companies such as Hewlett Packard and Blue Cross Blue Shield. Rory holds a BS in Symbolic Systems from Stanford University, where he graduated with honors.
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Directors
Brian McClendon, Vice President of Engineering, Google, Inc.
With nearly 20 years of technical development experience, Brian has focused on product execution and delivery of complex graphics software and hardware. McClendon is currently a Vice President of Engineering with Google, responsible for geo-products including Earth, Maps, Local Search, Sketchup, Moon, Ocean and Sky.
Shin'ichi Okamoto, Independent Research and Technology Consultant
Probably best known in connection with PlayStation, Okamoto-san was the Chief Technology Officer and Senior Vice President of Research and Development with Sony Computer Entertainment Inc. He was one of the key executives behind the creation of the PlayStation(R) 1 and 2 video game consoles.
Noah Doyle, Managing Director, Javelin Venture Partners
Noah has founded, launched and grown dozens of high technology products and companies in 20 years of entrepreneurship and management of innovation. Prior to Javelin, Noah directed the enterprise product line for Google's geospatial products, Google Earth and Google Maps.
