Trimble Outdoors partnered with Cabela's to launch the Recon Hunt Navigation app for iPhone and Android. In support of the launch, Cabela's ran an email campaign to their readers to raise awareness and drive app downloads with a GET IT-enabled call-to-action. The campaign took advantage of GET IT's product landing pages where desktop users can easily obtain a download link by SMS or email or scan a QR code. If clicked from device, the user is delivered directly to the app download page.
Click the RECON HUNT Navigation App in the email below to view the GET IT product page.