Driving app downloads is just the first step in a successful app marketing campaign. Once a new user has downloaded an app, it's important to encourage continued engagement and usage. Loyal app users improve ROI by driving advertising impressions, additional purchases via in-app transactions, and an increased likelihood of downloading your other apps.
Re-engage and drive repeat usage by promoting and socializing measurable GET IT Deeplinks directly to content, channels, purchases, or features within your app. Links can be easily set up via the self-serve GET IT Partner Site, deployed by way of virtually any marketing channel, and subsequently tracked on Partner Site reports.
GET IT Deeplinks intelligently detect the user's device and transport the user to the appropriate destination inside the app. Furthermore, the link is smart enough to know if the app is installed on the phone. If the app has not been previously installed, the user is automatically directed to the app store to download it and then, once installed, onward to the original destination. This patent pending process means compelling, individual content, and even physical products, can motivate app installations for platform apps like CBS News, Hulu, Netflix, or Amazon. Links are even routed properly off device. GET.IT links can bring a desktop computer user directly to a deep-linked item on a website when clicked.
Social Amplification & Viral Measurement
GET.IT links are by nature social - and generationally tracked. Once compelling content links are seeded to the social ecosphere, they can be virally shared from user to user. Each user who then clicks on a link can be tracked, providing rich information on the link's propagation.
Enables Strategic Partnerships
Some apps are appropriate for sponsored content channels. GET IT Deeplinks make it possible for an app publisher to easily provide marketing tools for a channel sponsor to drive traffic directly to their channel. The partner can easily create and track GET.IT links to their channels and content through a white-label site. This site is also provides a central interface for the publisher to monitor their partners' activity. For example, a music app could offer branded listening channels to sponsor partners and make it very easy for the sponsor to promote their channel.
The GET IT Deep Linking system can be used to enable what is in effect a content affiliate program for app publishers. An app publisher can drive app usage by rewarding marketing partners for the distribution of content links. Each link can be tracked back to its source allowing the publisher to attribute traffic to each link and partner. For example a news organization could drive increased ad impressions in its app by providing an incentive for each individual news story referral from its partners.
GET IT Deeplinks provide a strategic solution to the challenge of engaging and re-engaging consumers with apps and in-app content.