GET IT for AdWords is an end-to-end solution that leverages highly targeted keyword searches to drive low-cost, high-quality installs for your mobile app. The GET IT platform systematically creates and optimizes campaigns based on keywords relevant to your app. People searching those keywords click your ads and are efficiently routed to download your app from the Apple App Store or Android Market. GET IT Mobile's patent pending Track-Beyond-Install feature provides full visibility into the resulting installs. With GET IT for AdWords, you're able to drive app installs at a guaranteed cost per install (CPI).
Campaign optimization reduces typical CPCs by 70%
Superior conversion rates when compared to in-app advertising
Installation tracking on iOS and Android provides visibility into campaign ROI
Keyword advertising allows better targeting than display advertising
Take the risk out of your campaign – positive ROI is guaranteed
Easy to get started, no long-term commitments
PHASE ONE: Volume Evaluation
Features & Benefits:
Phase One starts with a test buy that establishes the average daily install volume of your app. We will gather some basic information, including suggested keywords, the spending limit per install and desired monthly budget. Next, GET IT will run a test campaign for approximately two weeks. At the conclusion of this campaign, a guaranteed CPI and an expected installation volume is determined. During this phase, the Track-Beyond-Install code needs to be integrated into your app. This process takes approximately one hour and does not require the integration of an SDK.
PHASE TWO: Live Campaign
Once your app is updated with Track-Beyond-Install and available in the App Store or Android Market, the GET IT for AdWords campaign can be launched at the established CPI rate.
A leading, medium sized mobile app developer was looking to expand their advertising reach beyond in-app advertising to drive additional mobile app installs. They had purchased in-app ads through leading mobile ad networks but wanted to find additional volume at a lower CPI and higher conversion rate. The developer had also previously tried AdWords but was unable to efficiently optimize all the keyword, ad copy, and landing page combinations necessary to drive high Quality Scores and low CPCs. Moreover, they lacked visibility into the resulting app install data.
By leveraging the dynamic optimization provided by the GET IT for AdWords system, the developer was able to grow their overall downloads by 40%. Thousands of highly targeted keywords were generated and optimized automatically, saving many hours of work. The campaign's average CPC quickly dropped from over $1 down to as low as $.10 with a 12.8% CTR. By utilizing GET IT Mobile's patent pending Track-Beyond-Install feature, they were able to accurately determine that their campaign conversion rate was 16%. Ultimately, the developer was able to drive many more downloads efficiently - and with minimal effort.